{"id":5734,"date":"2021-05-17T13:37:35","date_gmt":"2021-05-17T13:37:35","guid":{"rendered":"https:\/\/www.nkpublicrelations.com\/?page_id=5734"},"modified":"2021-05-17T13:42:02","modified_gmt":"2021-05-17T13:42:02","slug":"pr-beratung","status":"publish","type":"page","link":"https:\/\/www.nkpublicrelations.com\/en\/pr-beratung\/","title":{"rendered":"PR-Beratung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5734\" class=\"elementor elementor-5734 elementor-4158\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2576002 elementor-section-height-min-height elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"2576002\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0dcd93\" data-id=\"b0dcd93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbcf2e9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"dbcf2e9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"What we've got here is failure to communicate.\"<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e08cf elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"12e08cf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #ffffff;\">Cool Hand Luke <\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aedca24 elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"aedca24\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1019b0c\" data-id=\"1019b0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d540b8 elementor-widget elementor-widget-Medic_Department\" data-id=\"7d540b8\" data-element_type=\"widget\" data-widget_type=\"Medic_Department.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<!-- Services section start here -->\r\n\t<section class=\"service-section style-1 padding-tb bg-white\">\r\n\t    <div class=\"pattan-shape\"><\/div>\r\n\t    <div class=\"container\">\r\n\t        <div class=\"row\">\r\n\t            <div class=\"col-12\">\r\n\t                <div class=\"section-header\">\r\n\t                    <h4>\r\n\t                    \tPR CONSULTANCY \r\n\t\t                <\/h4>\r\n\t\t                <p>Maintaining close dialogue really matters to us. We don\u2019t just offer advice; we\u2019re also there for you in a crisis, ready to respond to all kinds of questions at any time day or night.<\/p>\r\n\t                <\/div>\r\n\t            <\/div>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    <div class=\"service-area\">\r\n\t        <div class=\"container\">\r\n\t            <div class=\"row justify-content-center\">\r\n\t                <div class=\"col-12\">\r\n\t                    <div class=\"section-wrapper\">\r\n\t                        <div class=\"row align-items-center\">\r\n\t                            <div class=\"col-xl-3 col-12\">\r\n\t                                <div class=\"service-tab-top\">\r\n\t                                    <ul class=\"nav lab-ul\" id=\"myTab\" role=\"tablist\">\r\n\t                                    \t\t                                        <li class=\"nav-item\">\r\n\t                                            <a class=\"nav-link d-flex align-items-center active\" id=\"Surgery-1-tab\" data-toggle=\"tab\" href=\"#Surgery-1\" role=\"tab\" aria-controls=\"Surgery-1\" aria-selected=\"true\">\r\n\t                                            \t\t                                                \t<img decoding=\"async\" src=\"https:\/\/www.nkpublicrelations.com\/wp-content\/uploads\/2020\/12\/PR-Strategie-1.png\" alt=\"Natascha Koch\">\r\n\t                                            \t\t                                                \t                                                \t<p>PR Strategy &amp; Ideas<\/p>\r\n\t                                            \t\t                                            <\/a>\r\n\t                                        <\/li>\r\n\t                                    \t\t                                        <li class=\"nav-item\">\r\n\t                                            <a class=\"nav-link d-flex align-items-center \" id=\"Surgery-2-tab\" data-toggle=\"tab\" href=\"#Surgery-2\" role=\"tab\" aria-controls=\"Surgery-2\" aria-selected=\"true\">\r\n\t                                            \t\t                                                \t<img decoding=\"async\" src=\"https:\/\/www.nkpublicrelations.com\/wp-content\/uploads\/2020\/12\/Branding-Image.png\" alt=\"Natascha Koch\">\r\n\t                                            \t\t                                                \t                                                \t<p>Branding &amp; Image<\/p>\r\n\t                                            \t\t                                            <\/a>\r\n\t                                        <\/li>\r\n\t                                    \t\t                                        <li class=\"nav-item\">\r\n\t                                            <a class=\"nav-link d-flex align-items-center \" id=\"Surgery-3-tab\" data-toggle=\"tab\" href=\"#Surgery-3\" role=\"tab\" aria-controls=\"Surgery-3\" aria-selected=\"true\">\r\n\t                                            \t\t                                                \t<img decoding=\"async\" src=\"https:\/\/www.nkpublicrelations.com\/wp-content\/uploads\/2020\/12\/Medienarbeit.png\" alt=\"Natascha Koch\">\r\n\t                                            \t\t                                                \t                                                \t<p>Media Relations<\/p>\r\n\t                                            \t\t                                            <\/a>\r\n\t                                        <\/li>\r\n\t                                    \t\t                                        <li class=\"nav-item\">\r\n\t                                            <a class=\"nav-link d-flex align-items-center \" id=\"Surgery-4-tab\" data-toggle=\"tab\" href=\"#Surgery-4\" role=\"tab\" aria-controls=\"Surgery-4\" aria-selected=\"true\">\r\n\t                                            \t\t                                                \t<img decoding=\"async\" src=\"https:\/\/www.nkpublicrelations.com\/wp-content\/uploads\/2020\/12\/Medientraining.png\" alt=\"Natascha Koch\">\r\n\t                                            \t\t                                                \t                                                \t<p>Media Training<\/p>\r\n\t                                            \t\t                                            <\/a>\r\n\t                                        <\/li>\r\n\t                                    \t\t                                    <\/ul>\r\n\t                                <\/div>\r\n\t                            <\/div>\r\n\t                            <div class=\"col-xl-9 col-12\">\r\n\t                                <div class=\"tab-content\" id=\"myTabContent\">\r\n\t                                \t\t                                    <div class=\"tab-pane fade show active\" id=\"Surgery-1\" role=\"tabpanel\">\r\n\r\n\t                                        <div class=\"card\">\r\n\t                                            <div class=\"row no-gutters align-items-center flex-row-reverse\">\r\n\t                                                <div class=\"col-lg-5\">\r\n\t                                                    <div class=\"service-thumb\">\r\n\t                                                    \t\t                                                        <img decoding=\"async\" src=\"https:\/\/www.nkpublicrelations.com\/wp-content\/uploads\/2020\/12\/02.jpg\" class=\"card-img\" alt=\"Natascha Koch\">\r\n\t                                                    \t\t                                            \r\n\t                                                    <\/div>\r\n\t                                                <\/div>\r\n\t                                                <div class=\"col-lg-7\">\r\n\t                                                    <div class=\"card-body\">\r\n\t                                                    \t\t                                                        \t<h4>PR Strategy &amp; Ideas<\/h4>\r\n\t                                                    \t\t                                                    \t\t\t                                                        <p>\r\n\t\t                                                        \tDo you already know exactly what you want? Fantastic! In that case, we can develop a PR strategy tailored specifically to your company. We start by taking a close look at where things stand right now to enable us then to work up things like objectives, target groups, messaging, campaign plans and a budget. Is your company still in the starting blocks with fairly little PR experience? Not a problem! Through targeted questioning, we will work with you to get to the bottom of your company as well as your product or service. We\u2019ll help you develop your individual corporate identity and a matching corporate and PR strategy. It\u2019s really important to your company\u2019s success that these three aspects are always closely interlinked. On the basis of your briefing, we will work up PR campaigns, event ideas as well as social media strategies and campaigns.\t\t                                                        <\/p>\r\n\t                                                    \t\r\n\t                                                        <div class=\"service-footer\">\r\n\t                     \r\n\t                                                            \t                                                            <div class=\"sf-right\">\r\n\t                                                                <a href=\"\/kontakt\/\" class=\"lab-btn\"><span>contact us\t                                                              <\/span><\/a>\r\n\t                                                            <\/div>\r\n\t                                                        \t\t                                                        <\/div>\r\n\t                                                    <\/div>\r\n\t                                                <\/div>\r\n\t                                            <\/div>\r\n\t                                        <\/div>\r\n\r\n\r\n\t                                        <div class=\"swiper-container swiper-product\">\r\n\t\t\t\t\t\t\t\t\t\t\t    <div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t        \r\n\t\t\t\t\t\t\t\t\t\t\t\t    <div class=\"swiper-slide filter1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t      \t<img decoding=\"async\" src=\"https:\/\/www.nkpublicrelations.com\/wp-content\/uploads\/2020\/12\/natascha-koch-transp.png\" class=\"card-img\" alt=\"Natascha Koch\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t    <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t  \t\t\t\t\t\t\t\t\t\t\t    <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t                                    <\/div>\r\n\t\t                                \t                                    <div class=\"tab-pane fade \" id=\"Surgery-2\" role=\"tabpanel\">\r\n\r\n\t                                        <div class=\"card\">\r\n\t                                            <div class=\"row no-gutters align-items-center flex-row-reverse\">\r\n\t                                                <div class=\"col-lg-5\">\r\n\t                                                    <div class=\"service-thumb\">\r\n\t                                                    \t\t                                                        <img decoding=\"async\" src=\"https:\/\/www.nkpublicrelations.com\/wp-content\/uploads\/2020\/12\/natascha-koch-pr-branding.jpg\" class=\"card-img\" alt=\"Natascha Koch\">\r\n\t                                                    \t\t                                            \r\n\t                                                    <\/div>\r\n\t                                                <\/div>\r\n\t                                                <div class=\"col-lg-7\">\r\n\t                                                    <div class=\"card-body\">\r\n\t                                                    \t\t                                                        \t<h4>Branding &amp; Image<\/h4>\r\n\t                                                    \t\t                                                    \t\t\t                                                        <p>\r\n\t\t                                                        \t\u201cA brand is no longer what we tell the consumer it is \u2013 it is what consumers tell each other it is.\u201d \u2013 Scott Cook. Or to put it another way: the customer is now your brand ambassador. Our goal is to work with you to build an honest, transparent brand image (relationship economy). We approach the topic of \u201cbranding &amp; image\u201d from the PR side, where pricing and discounts are not the big factors in a purchase. We\u2019re absolutely certain that when customers truly identify with your company and are convinced by it \u2013 and therefore with your products\/services as well \u2013 they will tell the rest of the world about it.\t\t                                                        <\/p>\r\n\t                                                    \t\r\n\t                                                        <div class=\"service-footer\">\r\n\t                     \r\n\t                                                            \t                                                            <div class=\"sf-right\">\r\n\t                                                                <a href=\"\/kontakt\/\" class=\"lab-btn\"><span>contact us\t                                                              <\/span><\/a>\r\n\t                                                            <\/div>\r\n\t                                                        \t\t                                                        <\/div>\r\n\t                                                    <\/div>\r\n\t                                                <\/div>\r\n\t                                            <\/div>\r\n\t                                        <\/div>\r\n\r\n\r\n\t                                        <div class=\"swiper-container swiper-product\">\r\n\t\t\t\t\t\t\t\t\t\t\t    <div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t        \r\n\t\t\t\t\t\t\t\t\t\t\t\t    <div class=\"swiper-slide filter1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t      \t<img decoding=\"async\" src=\"https:\/\/www.nkpublicrelations.com\/wp-content\/uploads\/2020\/12\/natascha-koch-transp.png\" class=\"card-img\" alt=\"Natascha Koch\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t    <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t  \t\t\t\t\t\t\t\t\t\t\t    <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t                                    <\/div>\r\n\t\t                                \t                                    <div class=\"tab-pane fade \" id=\"Surgery-3\" role=\"tabpanel\">\r\n\r\n\t                                        <div class=\"card\">\r\n\t                                            <div class=\"row no-gutters align-items-center flex-row-reverse\">\r\n\t                                                <div class=\"col-lg-5\">\r\n\t                                                    <div class=\"service-thumb\">\r\n\t                                                    \t\t                                                        <img decoding=\"async\" src=\"https:\/\/www.nkpublicrelations.com\/wp-content\/uploads\/2020\/12\/natascha-koch-pr-medienarbeit.jpg\" class=\"card-img\" alt=\"Natascha Koch\">\r\n\t                                                    \t\t                                            \r\n\t                                                    <\/div>\r\n\t                                                <\/div>\r\n\t                                                <div class=\"col-lg-7\">\r\n\t                                                    <div class=\"card-body\">\r\n\t                                                    \t\t                                                        \t<h4>Media Relations<\/h4>\r\n\t                                                    \t\t                                                    \t\t\t                                                        <p>\r\n\t\t                                                        \tWhat exactly do we mean by that? Quite simply \u2013 everything to be conveyed by you (the sender) to the media (the receiver). In this process, the media serve as multipliers, distributing your information via their channels. They include print (magazines, trade publications, newspapers) as well as online (websites, blogs, social media). We write your press releases and send them with the right imagery to the relevant media outlets. If you like, we can put together a dedicated press list in order to reach your target groups in a more focused way, thus increasing the chances that your news will be picked up. For instance, you might want to place a specialist article in a specific magazine. We don\u2019t just write the piece; we also contact the respective journalists and \u201cnegotiate\u201d on your behalf. We also plan press conferences, send out the invites at the right time and take care of the journalists at the event itself. Last but not least \u2013 you want to see the results. We provide these with detailed analyses of media coverage.\t\t                                                        <\/p>\r\n\t                                                    \t\r\n\t                                                        <div class=\"service-footer\">\r\n\t                     \r\n\t                                                            \t                                                            <div class=\"sf-right\">\r\n\t                                                                <a href=\"\/kontakt\/\" class=\"lab-btn\"><span>contact us\t                                                              <\/span><\/a>\r\n\t                                                            <\/div>\r\n\t                                                        \t\t                                                        <\/div>\r\n\t                                                    <\/div>\r\n\t                                                <\/div>\r\n\t                                            <\/div>\r\n\t                                        <\/div>\r\n\r\n\r\n\t                                        <div class=\"swiper-container swiper-product\">\r\n\t\t\t\t\t\t\t\t\t\t\t    <div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t        \r\n\t\t\t\t\t\t\t\t\t\t\t\t    <div class=\"swiper-slide filter1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t      \t<img decoding=\"async\" src=\"https:\/\/www.nkpublicrelations.com\/wp-content\/uploads\/2020\/12\/natascha-koch-transp.png\" class=\"card-img\" alt=\"Natascha Koch\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t    <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t  \t\t\t\t\t\t\t\t\t\t\t    <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t                                    <\/div>\r\n\t\t                                \t                                    <div class=\"tab-pane fade \" id=\"Surgery-4\" role=\"tabpanel\">\r\n\r\n\t                                        <div class=\"card\">\r\n\t                                            <div class=\"row no-gutters align-items-center flex-row-reverse\">\r\n\t                                                <div class=\"col-lg-5\">\r\n\t                                                    <div class=\"service-thumb\">\r\n\t                                                    \t\t                                                        <img decoding=\"async\" src=\"https:\/\/www.nkpublicrelations.com\/wp-content\/uploads\/2020\/12\/natascha-koch-pr-medientraining.jpg\" class=\"card-img\" alt=\"Natascha Koch\">\r\n\t                                                    \t\t                                            \r\n\t                                                    <\/div>\r\n\t                                                <\/div>\r\n\t                                                <div class=\"col-lg-7\">\r\n\t                                                    <div class=\"card-body\">\r\n\t                                                    \t\t                                                        \t<h4>Media Training<\/h4>\r\n\t                                                    \t\t                                                    \t\t\t                                                        <p>\r\n\t\t                                                        \tFacial expressions, gestures, body language \u2013 an air of confidence is not just important for press spokespersons and senior execs. All those representing your company should know the right way to behave in front of journalists, on camera or in interview situations. Basics like \u201cmaintain eye contact\u201d or \u201cdon\u2019t stick your hands in your pockets\u201d are fairly obvious. In media training, we practice and consolidate not only these but also the right tone of voice and how to deal with tough questions. Alongside the theory, we also teach the practice through exercises in front of the camera, which are then played back and analyzed. At the moment, we\u2019re running media training mainly as online workshops. We also provide a checklist to print and keep for reference.\t\t                                                        <\/p>\r\n\t                                                    \t\r\n\t                                                        <div class=\"service-footer\">\r\n\t                     \r\n\t                                                            \t                                                            <div class=\"sf-right\">\r\n\t                                                                <a href=\"\/kontakt\/\" class=\"lab-btn\"><span>contact us\t                                                              <\/span><\/a>\r\n\t                                                            <\/div>\r\n\t                                                        \t\t                                                        <\/div>\r\n\t                                                    <\/div>\r\n\t                                                <\/div>\r\n\t                                            <\/div>\r\n\t                                        <\/div>\r\n\r\n\r\n\t                                        <div class=\"swiper-container swiper-product\">\r\n\t\t\t\t\t\t\t\t\t\t\t    <div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t        \r\n\t\t\t\t\t\t\t\t\t\t\t\t    <div class=\"swiper-slide filter1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t      \t<img decoding=\"async\" src=\"https:\/\/www.nkpublicrelations.com\/wp-content\/uploads\/2020\/12\/natascha-koch-transp.png\" class=\"card-img\" alt=\"Natascha Koch\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t    <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t  \t\t\t\t\t\t\t\t\t\t\t    <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t                                    <\/div>\r\n\t\t                                \t                                <\/div>\r\n\t                            <\/div>\r\n\t                        <\/div>\r\n\t                    <\/div>\r\n\t                <\/div>\r\n\t            <\/div>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t<\/section>\r\n\r\n\r\n\r\n\t<!-- Services section ending here -->\r\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;What we&#8217;ve got here is failure to communicate.&#8221; Cool Hand Luke PR CONSULTANCY Maintaining close dialogue really matters to us. We don\u2019t just offer advice; we\u2019re also there for you in a crisis, ready to respond to all kinds of questions at any time day or night. PR Strategy &amp; Ideas Branding &amp; Image Media [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PR-Beratung - Natascha Koch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nkpublicrelations.com\/en\/pr-beratung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR-Beratung - Natascha Koch\" \/>\n<meta property=\"og:description\" content=\"&#8220;What we&#8217;ve got here is failure to communicate.&#8221; Cool Hand Luke PR CONSULTANCY Maintaining close dialogue really matters to us. We don\u2019t just offer advice; we\u2019re also there for you in a crisis, ready to respond to all kinds of questions at any time day or night. 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